In today’s digital world, your website represents your business digitally. Within a matter of seconds, a poorly designed website can attract or prevent potential customers. Whether you’re establishing a startup, revamping an old site, or simply expanding your digital presence, making the decision to hire a WordPress website builder freelancer could be one of the smartest choices you make.
Freelancers can provide an individualized service, flexibility, and affordability, especially when you consider WordPress is the most utilized CMS (content management system) in the world. In this post we are going to take a look at why using a WordPress website builder freelancer can take your business online to the next level and help you meet your business goals.
What is a WordPress Website Builder Freelancer?
A WordPress website builder freelancer is an independent contractor that specializes in creating, building, and optimizing WordPress websites. They have both the technical expertise and the creative ability to build websites that look great, work well, and meet the needs of search engines.
Freelancers generally provide services like:
- Custom theme development
- Plugin configuration
- Website optimization
- Ecommerce setup
- SEO and performance optimization
Unlike agencies that provide services to many clients at the same time, a freelancer can provide one-on-one attention to your project, making sure that you communicate your vision and they can translate that vision into a great final product.
Why Hiring a WordPress Website Builder Freelancer?
Here are 10 great reasons to work with a WordPress website builder freelancer:
Cheap Without Sacrificing Quality
Freelancers can often work cheaper than agencies because their overhead is less. The overhead costs of an agency are passed on to you as the client, while a WordPress website builder freelancer (often) works from home or a personal office and has lower costs to run their business.
Freelancers can provide designs for you that at times exceed your expectations all at an affordable price.
Personal One-on-One Attention
Whether hiring a WordPress website builder freelancer or not, you will have an open line of communication with the individual designing your site. With a freelancer there is no bureaucracy or chain of command. You can tell the freelancer what you think and they have the ability to tell you their thoughts while implementing your feedback or making revisions.
Quicker Turnaround
Freelancers are often very motivated, and are flexible with the timing of your project. Because freelancers are often independent, they can prioritize your project and complete it quicker than traditional design firms. Dedicated freelancers are especially effective for projects that are time-sensitive all other factors being equal.
Knowledge of the Entire WordPress Ecosystem
Most experienced freelancers have strong expertise in WordPress and will be aware of the tools, themes, plugins, and security standards that are constantly being announced and updated. More importantly, a good WordPress website builder freelancer will know which plugins to utilize for Search Engine Optimization (SEO), performance, security, and user experience, while also making sure that your website operates smoothly and efficiently.
SEO Should Be a Central Priority
Search engine optimization is no longer optional, it’s a requirement. Many freelance WordPress developers have SEO in their offering as an integrated service, so not only will your website look good, but it will also rank reasonably well on search engines.
Expert WordPress freelancers will also know how to write their URLs, identify the right meta descriptions and page load times that meet Google’s EEAT standards of Experience, Expertise, Authoritativeness, and Trustworthiness, while still having a high degree of user experience.
Scalable & Customizable Solutions
WordPress website builder freelancers build fully customized WordPress solutions, as opposed to rigid templates from DIY platform web services. Whether you are launching a simple blog, e-commerce store or a complicated membership site, freelancers on Freelancer.com are trained to build scalable solutions that meet your individual needs.
More Creative Freedom
Freelancers love creative projects, which means they can create a website that is not just aligned with your brand but also provides an engaging user experience through thoughtful and intuitive navigation, responsive design, and appealing visuals.
Continued Support and Maintenance
A lot of freelancers offer support and maintenance packages for basic maintenance, updates, backups, and security. Your WordPress website builder freelancer won’t just run off after launch — instead they become your long-term web partner.
Direct Collaboration and Communication
You won’t be dealing with project managers or other middlemen. You deal directly with the person who knows your project inside and out. This means you get to make decisions faster and collaborate better.
Public Portfolios and Testimonials
Most freelancers publicly display their portfolios and client testimonials. This means you can get an idea of their skills, trustworthiness, and previous projects so you know what you’re getting into before starting the project.
WordPress Website Builder Freelancer: The Perfect Option for Start-ups and Small Businesses
For start-ups and small businesses, budgets are tight, and every dollar spent needs to accomplish two or three things. Hiring a WordPress website builder freelancer allows you to obtain a professional looking website without damaging your wallet. You can work closely with them and make real-time decisions. You will get your website live faster than proceeding through an agency.
EEAT and Why Should You Care When Choosing a Freelancer
Google emphasizes Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) in its ranking algorithm. When searching for a WordPress website builder freelancer, be sure to find someone who:
- Has verifiable experience in your industry or niche
- Offers expert-level knowledge and certifications
- Provides client references and positive reviews
- Has a clear trustworthy and professional online presence
Hiring a freelancer who follows the guidelines based on EEAT will not only help your SEO, it will produce a better outcome for your website overall.
How to Find the Best WordPress Website Builder Freelancer
- Look at reviews: Check services like Upwork, Fiverr or LinkedIn and see if the freelancer has client reviews that have been verified (Upwork has a great review system).
- Ask for a portfolio: There is a good chance a good freelancer will not have understand why do you feel hesitate to show off past work.
- Clearly establish expectations: Before the project begins, you should have some idea of scope, timeline, and cost.
- Identify communication skills: Communication is important as their technical /build skills!
- Consider their SEO knowledge: Make sure they can optimize your site for search engines
Mistakes to Avoid When Hiring a Freelancer
- Hiring based on price alone
- Ignoring warning signs in communication
- Having no written agreement/contract
- Failing to check references
- Overloading a freelancer with too many responsibilities
Faq
What is a WordPress website builder freelancer?
A WordPress website builder freelancer is someone who designs, builds and optimizes websites using the WordPress platform. They will do things like customize themes, set up plugins, support you with SEO, and maintain your website.
How much does it cost to hire a WordPress website builder freelancer?
The cost can vary greatly depending upon the level of complexity of the project, and experience of the freelancer. Typically a basic website will cost in the range of $200 – $500, while a more complex website may cost anywhere from $1,000 to $3,000 or more.
Is it better to hire a freelancer instead of using a web agency?
For many small business and start ups, it is more affordable, direct, and faster to hire a freelancer instead of a traditional web agency.
Can freelancers help with SEO on the WordPress websites?
Yes! Many freelancers will offer Search Engine Optimization (SEO) services as part of their services package. The freelancer can customize your site structure, content, and performance to help it rank higher in Search Engines.
Where can you find a reliable WordPress website builder freelancer?
You can find reliable freelancers on Upwork, Fiverr, or Freelancer.com, and also through referrals. Before hiring a freelancer, always look at their portfolios, reviews, and testimonials.
Conclusion
Selecting a WordPress website builder freelancer is one of the best things you can do when launching a new website or updating an existing website. Freelancers provide you with amazing value, providing custom-tailored attention, speed of delivery, WordPress knowledge and experience, and cost. When you select the right freelancer, they can be a key resource in your digital growth strategy.
Always remember that a good website is more than just a good-looking website — it has to be functional, fast, and rank. A good and experienced WordPress website builder freelancer will help ensure that all of these things are done right.