Basics of Best Text ads
Text ads are one of the most powerful and effective forms of digital marketing — and one of the least expensive. Even in a world of visual-based campaigns and video ads, well-designed text ads are still relevant and very effective, especially for businesses targeting a more specific audience.
This article will highlight what makes a text ad great, explain how you can write an amazing text ad in a crowded marketplace, and share tips to maximize your click-through rates (CTR) and conversions.
What Are Best Text Ads?
Text ads are advertisements that only consist of copy with no digital images, videos, or animations. Text ads are mostly used in search engines, display networks, and social media.
Search engine text ads (like Google Ads or Bing Ads) show above or beside organic search results and therefore allow advertisers to tap into clicks from people actually searching for relevant products or services.
The best text ads will be the ads that zing out to the user and make the user feel like they were written for them because they speak directly to the user’s intent.
Why Do Text Ads Still Work in 2025?
Although we live in a media-rich advertising environment, text ads still deliver effective results because:
- Search Intent Targeting – text ads target people searching for a particular product, service, or answer to their question.
- Cost Efficient – the cost to run text ads will typically be less compared to image or video ads.
- Fast Loading – text ads load instantly without the need for large files, images, or videos.
- Highly Relevant – text ads can be personalized to match a user’s exact query.
Most importantly, the best text ads are persuasive, concise, and keyword-rich without sounding robotic or forced.
Essential Elements of Quality Text Ads
When creating a quality ad, you must consider these elements:
Eye-Catching Headline
A headline is the hook, so it should draw in your reader and grab their attention right away. It should also identify what value your offer has for the reader.
Example: “Get 50% Off Your First Order – SHOP NOW!”
Relevant Keywords
Using keywords in your ad allows it to align with the searcher’s intent. For example, if you are selling “running shoes,” you should include “running shoes” in the headline or description.
Strong Call-to-Action (CTA)
A good CTA can make people click instead of scrolling past. Examples include “Sign Up Now”, “Shop Today”, and “Get Started for Free”.
Unique Selling Proposition (USP)
Your USP is what differentiates you from competitors. The best text ads clearly communicate whether it’s price, quality, speed of service, or exclusivity.
Great Examples of Best Text Ads
“Emergency Plumbing? 24/7 Service – Call Now”
Why it works: Addresses urgency, offers a solution, and gives an immediate next action.
“Lose 10 Pounds in 30 Days – Free Meal Plan”
Why it works: Gives a clear benefit, sets a timeframe, and offers something free.
“Affordable Web Design – Get Your Site Live in 48 Hours”
Why it works: Appeals to budget-conscious users and focuses on quick delivery.
These ads utilize urgency, relevance, and clear CTAs to increase CTRs.
How to Write the Best Text Ads
Step 1: Know Your Audience
Identify who you’re writing for, what problems they have, and what solutions they’re seeking.
Step 2: Tap into Emotion
The best text ads use emotional triggers like fear, desire, urgency, or curiosity.
Example: “Don’t miss out – sale ends tonight!”
Step 3: Keep it Simple
Avoid jargon and long sentences. Your ad should be understood in three seconds or less.
Step 4: Test Different Versions
A/B test headlines, CTAs, and offers to maximize clicks.
Best Practices for Text Ads
- Use Numbers & Statistics – e.g., “Save 30% Today” instead of “Save Big Today.”
- Capitalize All Words in Headlines – improves readability.
- Show Keywords in the Display URL – increases relevance.
- Leverage Ad Extensions – add phone numbers, locations, and site links.
Best Places to Run the Best Text Ads
- Google Ads – largest network with the greatest reach.
- Bing Ads – lower cost per click and less competition.
- Facebook Text Ads – strong targeting options.
- LinkedIn Text Ads – ideal for B2B campaigns.
Importance of Keywords in the Best Text Ads
- Use exact-match keywords in the headline.
- Include keywords naturally in the description.
- Avoid keyword stuffing—it harms readability.
Common Text Ad Mistakes
- Being Too Vague – “Great Deals Available” says little.
- Ignoring Mobile Users – over half of clicks come from mobile.
- Overpromising – damages trust if you can’t deliver.
The Future of Text Ads in Digital Marketing
Even with AI-driven visual ads on the rise, text ads will remain important because they are fast, adaptable, and perfect for search-based campaigns. The best text ads will likely become even more personalized in real time using AI.
Final Recommendations for the Best Text Ads
- Put yourself in the customer’s shoes.
- Keep testing and refining.
- Focus on benefits, not features.
- Make your CTA irresistible.
Frequently Asked Questions About the Best Text Ads
What is a text ad?
A text ad is an advertisement in written form without images or videos, typically used in search engines or display networks.
Are text ads still effective in 2025?
Yes, the best text ads are still effective thanks to their relevance, affordability, and quick load times.
How can I increase my click-through rates?
Use a strong headline, relevant keywords, and a compelling CTA.
What platforms are good for text ads?
Google Ads, Bing Ads, Facebook, and LinkedIn.
How many words should a text ad have?
Aim for 30–90 characters per section for best results.
Can I run text ads without a website?
Yes, but having a landing page boosts conversions. A text ad is an advertisement that’s in text form and does not have photos or video, always tied to search engines or display networks.
Conclusion
The best text ads combine keywords, persuasive copy, and a strong CTA to deliver measurable results. By focusing on audience needs, using emotional triggers, and testing consistently, you can create ads that outperform your competitors.
Whether you’re a small business owner or a digital marketing professional, mastering text ads will remain one of your most valuable skills for years to come.